Shot Scope Teams Up with Ben Hogan Golf Equipment to Present Sember with $1000 gift voucher to spend on a variety of products at www.benhogangolf.com

Edinburgh, UK – May 24, 2021 – With tens of thousands of golfers across 100 countries usingShot Scope GPS Smart watches to track their game performance, Michael Sember, an Air Force and resident of The Villages in Florida, was the lucky individual who recorded the Company’s 100 millionth shot.  Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, including the award-winning V3 Smart Golf Watch, is celebrating the milestone shot by presenting Sember with a $1,000 gift voucher, courtesy of Ben Hogan Golf Equipment Company, to spend on a variety of products at www.benhogangolf.com.

Michael Sember

Sember, 77, a 28-year Air Force Veteran who flew the F-4 and the F-15 fighters in Vietnam, started his golf journey just five years ago at age 72. He was playing at Bonifay Golf and Country Club at The Villages when he recorded the 100 Millionth Shot Scope shot while wearing his V3 Smart Watch and hitting his 3^rd shot out of a fairway bunker on Par 5 using a 24-degree hybrid club.

“That happened to be one of my better shots of the day,” said Sember. “I only started playing golf 5 years ago and I continually strive to get better and using Shot Scope gives me excellent feedback on my shortcomings.”

“It is hard to put into words what this 100 million shot milestone means for Shot Scope as a company, and we want to thank Michael Sember, as well as every one of our more than 50,000 golfers who helped us reach this historic mark in performance tracking,” said David Hunter, CEO, Shot Scope.  “Capturing golfer swing data is the key to helping players see rapid improvement and thanks to the tracking capabilities of our smart golf watches, thousands of players have reduced their handicaps.”

In addition to helping golfers lower their scores, the data captured by Shot Scope has enabled the Company to create a wealth of information that highlights where golfers are trending with shot making and how they manage their game on the course.

Among the key data points aggregated from Shot Scope’s 100 million recorded shots include:

• Under-club on approach shots … golfers are missing the green short 46% of the time.
• Use less loft around the greens … Lower handicap players are using a wider range of clubs around the greens, while higher handicaps elect for lob wedge too often.
• Scores are made with long and short putting … For higher handicap players, lag putting and getting inside 4ft is key to improvement, while lower handicaps have better rounds when holing out inside 6ft more often.
• Golfers should avoid the sand … Fairways bunkers cost an average of 1.4 shots per hole and at first attempt the ball is left in a greenside bunker by a staggering 20% of golfers.
• Across all abilities the smallest difference in performance, surprisingly is on fairways hit accuracy … lower handicap players don’t hit as many fairways as assumed, for they are better from the rough and better when out of position compared to higher handicaps.

Adds Hunter, “What makes Shot Scope data so important is that we track golfers of all handicap levels across 100 countries, including the US, UK, Canada, Japan, Australia, New Zealand, Europe and Argentina. Thus, we have our finger on the pulse of game improvement worldwide and our GPS Smart Watch technology is showing measurable success among every type of player.”

As part of its Performance Tracking Platform, Shot Scope recently unveiled its 2021 Strokes Gained e-Book,which offers a complete benchmarking of traditional performance statistics, comparing golfers of handicap levels and how they perform in the following areas: Average Score to Par; Fairways in Regulation; Greens in Regulation; Short Game Up & Down; Average Putts Per round; and Average Number of Penalty Shots Per Round. The book, which is available for free download at https://shotscope.com/golf-ebooks/, includes a detailed analysis on the limitations of these traditional statistics, as well as an in-depth presentation on strokes gained and how to best evaluate data for marked game improvement.

Shot Scope products can be purchased at Dicks Sporting Goods, Golf Galaxy, PGA Superstores, TGW.com, golf specialty stores or online at www.shotscope.com. Keep up-to-date with all of the Shot Scope news on social media:

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About Shot Scope

Shot Scope Technologies was founded in 2014 and is headquartered in Edinburgh, Scotland. From its inception, the one simple aim of the company has been to improve the way in which both amateur and professional golfers collect and analyze statistics from their game. The Shot Scope team, which consists of technology experts and golfers, including a former Walker Cup player, set out to develop smart wearable technology that was more intuitive and comprehensive than any current market offering.