Zerofit North America Selects Jamison Golf Group As Agency Of Record

LAKE MARY, FL (April 4, 2023) – Zerofit North America, the exclusive authorized distributor of Zerofit baselayer apparel in the U.S. and Canada, has selected Jamison Golf Group as its agency of record. Zerofit is a Japanese performance apparel brand and manufacturer of the best baselayer products for outdoor activities.

As agency of record Jamison Golf Group will help elevate Zerofit’s presence in the golf industry by successfully developing a Public Relations Program for its variety of baselayer products that will keep golfers comfortable regardless of the temperatures.

 “We selected Jamison as our launch partner in the U.S. because of the company’s extensive golf industry expertise and experience,” said Doug Zirbel, CEO of Zerofit North America LLC. “Our baselayers offer the best-in-class innovations and technologies to keep you active outside throughout the year, and are designed primarily to address colder weather conditions, but we also offer apparel to keep you comfortable whatever the weather. Our tops, hoodies, leggings and sleeves have proven to be extremely popular in outdoor activities like skiing, sailing and motorcycling. We know golfers will find that our products enhance their enjoyment of the game as well.”

Zerofit was founded by Koji Higashi in his native Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.

A passionate golfer and fitness enthusiast, Mr. Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.

The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product. Many products have been added to the extensive Zerofit collection over the years, including Heatrub Ultimate Leggings and the Heatrub Move baselayer, as well as products that are designed to cool users down in hot summer weather.

Zerofit’s “Ultimate” is its warmest line of products and allows for total mobility and comfort for a variety of activities and sports with amazing warmth. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate baselayer and it was proven to be five times warmer than leading competitors. Zerofit is trademarked as “The World’s Warmest Baselayer.”

The technology in the threads is activated by movement, generating heat instantly. The “double-loop” barrel fabric provides both heat insulation and “friction heating” via extra-long bristles. These bristles ensure that a layer of warm air is retained around the body, and even a little movement of the bristles causes friction which creates heat and actually warms you up.

If you need a garment for cool weather but not freezing temperatures, Zerofit’s “Move” line of products are still twice as warm as a traditional baselayer and allow for unrestricted mobility and maximum comfort.

“We’re thrilled to have the pleasure of working with Zerofit North America to promote the Zerofit brand,” said Mike Jamison, president of Jamison Golf Group. “Their baselayer products are so technologically advanced that golfers can now play in cold weather without having their swings restricted from wearing multiple layers of clothing. Just the Zerofit top and a jacket will keep them comfortable.”

Zerofit North America is looking to partner with pro shops, sales representatives and distributors to grow the line. Interested parties should call Doug Zirbel at 760-310-9840, email at info@zerofitusa.com, or visit www.zerofitusa.com for more information.

ABOUT ZEROFIT

Designed in Japan, made for the outdoor world, Zerofit baselayers offer best-in-class innovations and technologies to keep you active outside throughout the year, designed primarily to address colder weather conditions, but also offering apparel to keep you comfortable whatever the weather. From the award winning Heatrub Ultimate and Heatrub Move baselayers for the colder winter months, through to the Ice Weave and Cold Skin baselayers in the heat of the summer, our products are changing the game for hikers, runners, anglers, bikers, golfers, sailors and more.

ABOUT JAMISON GOLF GROUP

Since 1990, Jamison Golf Group has been a respected leader in the golf industry’s media and public relations field. Golf is a relationship business, and no firm has better relationships in the golf business than Jamison Golf Group. Jamison’s team consists of experts specializing in publishing, public relations, advertising, social media, event management, broadcasting, video production and graphic design. By focusing entirely on the golf business, Jamison’s diverse team has forged solid lifetime relationships, providing clients with a powerful advantage. For more information, please visit JamisonGolf.com.

COMPANY CONTACT:

Doug Zirbel

Zerofit North America LLC

info@zerofitusa.com

760-310-9840

The Barstool Classic began its 25-event schedule at True Blue Golf Club on March 6. The one-day tournaments are being played in 18 states and Toronto, Canada with courses such as The Greenbrier, TPC Boston and Grand Traverse Resort joining True Blue as high-profile hosts in 2023. 

As the official “Buddies Trip” of the Barstool Classic, PlayGolfMyrtleBeach.com, the Grand Strand’s leading golf trip planning resource, will have activation opportunities at every event. The winner of the closest to pin contest at each tournament will also receive free entry into 40th Annual World Amateur Handicap Championship, a 72-hole, net stroke play event that annually attracts more than 3,200 people from across the globe to Myrtle Beach. 

Additionally, one lucky “Stoolie” will win a free trip to Myrtle Beach that includes: 

– Two nights, three rounds for four golfers
– Two Double Occupancy Rooms 
– Three rounds of golf on a Golf Tourism Solutions member course
– Visit www.ForePlayMyrtleBeach.com to learn more and enter.

The Myrtle Beach golf community’s partnership with the Barstool Classic extends a relationship that began in 2022 when the Fore Play podcast team brought its ever-popular travel series to the area, spotlighting Pine Lakes Country Club, Pawleys Plantation Golf & Country Club, TPC Myrtle Beach and True Blue. The YouTube series included four videos that have all generated in excess of 125,000 views. 

Barstool’s team – Trent, Riggs, Frankie and Dan – have enjoyed a meteoric rise based on the popularity of its Fore Play podcast, an engaging, irreverent look at the game through the eyes of regular golfers. Many of golf’s biggest names have appeared on Fore Play, reaching a younger, yet no less passionate, audience.

For more information on everything the Myrtle Beach golf scene has to offer, visit PlayGolfMyrtleBeach.com.

About Golf Tourism Solutions
GTS provides a broad array of services, including email marketing, website design, social media and content production, targeting public and private clubs and real estate developments. With an email database that includes more than 700,000 addresses and an ever-growing social media presence, GTS has the assets of a large media company at its disposal. 
 
GTS also has full responsibility for a thriving tournament division, headlined by the PlayGolfMyrtleBeach.com World Amateur Handicap Championship. The company runs eight events, including the Dustin Johnson World Junior Golf Championship, and brings more than 20,000 rounds of golf and room nights to Myrtle Beach.

For more information, go to www.GolfTourismSolutions.com. 

PAWLEYS ISLAND – True Blue Golf Club and Caledonia Golf & Fish Club, two of America’s top 100 resort courses, are poised to host 36 teams from across the nation for the Golfweek/Any Given Tuesday Intercollegiate. 

The 54-hole event will be played March 27-29 with 18 men’s and 18 women’s teams competing on the highly acclaimed Mike Strantz designs. The women will play Caledonia all  three days while the men will tee it up at True Blue, with everyone hoping to build momentum as team’s look toward postseason play.

“We can’t wait to welcome teams for the Golfweek/Any Given Tuesday Intercollegiate,” said Bart Romano, director of golf operations for True Blue and Caledonia. “We will have 36 teams from 15 states playing Caledonia and True Blue while enjoying the best the area has to offer on and off the course. Both layouts are in pristine condition and will provide an enjoyable test for the game’s next generation of stars.”

The men’s field will feature Valparaiso, University of Connecticut, High Point, Ohio, Evansville, Southern Illinois, Jacksonville State, Wichita State, Marshall, Central Arkansas, Xavier, Austin Peay, Winthrop, Troy, Delaware, Northern Colorado, Loyola-Chicago and Western Illinois. 

The women’s field will include North Dakota State, Marshall, Akron, Gardner-Webb, Evansville, Winthrop, Morehead State, James Madison, Coastal Carolina, St. Thomas, Florida Gulf Coast, UNC Greensboro, East Carolina, UNC Asheville, Western Illinois, Ohio, Illinois-Chicago and Northern Colorado. 

Caledonia and True Blue are two of the Myrtle Beach area’s most acclaimed courses. Strantz’ first solo design, Caledonia is a consensus top 100 course. The layout is equal parts art and architecture, rewarding precision as much as raw power. 

Conversely, True Blue is a big course in every sense of the word. Players will enjoy the opportunities provided by some of the area’s widest fairways, but that doesn’t mean tee shots will be without challenge. 

True Blue’s greens are equally large in scale and it is incumbent on golfers to find the proper spots off the tee if they hope to attack pins on a layout that rewards a creative approach to the game. 

The Golfweek/Any Given Tuesday Intercollegiate is one of three college events the Caledonia and True Blue will host this year. 

For more information or to book a tee time, visit CaledoniaGolfandFishClub.com or TrueBlueGolf.com. 

Fort Worth, Texas – April 15, 2021 – The Ben Hogan Golf Equipment Company introduced a new line of Equalizer II forged wedges today; wedges the Company touts as their best-performing wedges ever.  Equalizer II wedges continue the Hogan tradition of clean, classic and elegant styling and have been engineered to provide exceptional performance around the greens to help lower scores.

“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company.  “That is an oversight and can lead to many lost shots and higher scores.  With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”

As with all Ben Hogan irons and wedges, Equalizer II wedges are forged from soft 1025 carbon steel to provide feel and feedback that investment cast wedges simply cannot.  The size of the clubhead has been enlarged slightly from previous generations of Equalizer wedges to provide a larger effective hitting area.  Most importantly, discretionary weight from the perimeter of the clubhead has been removed allowing Ben Hogan club designers to optimize the progressive Center of Mass.

“The vast majority of wedges on the market today simply load as much weight as possible near the sole to create very high and uncontrollable trajectories,” continued White.  “With Equalizer II wedges, we’ve managed to reposition more weight than ever before at different, precise locations in the various wedges to maximize performance.  In the lower-lofted gap wedges, the Center of Mass is located much higher on the face to create more penetrating, controllable trajectories.  Then it moves lower in the sand and lob wedges to provide progressively higher trajectories.  It’s a simple concept, but one that is very difficult to execute from a design and manufacturing standpoint.”

Equalizer II wedges incorporate a modified and improved version of the Company’s proprietary V-SOLE® technology which combines a high-bounce leading edge with a lower-bounce trailing edge.  This creates exceptional turf interaction and minimizes the impact that side hill or downhill lies have on loft.  Additionally, select certain lofts (50 / 54 / 58) of the Equalizer II wedges will be available with a special “Texas Grind” sole.

“The Texas Grind sole was inspired by some of the better players in our office and around Fort Worth,” stated White.  “They play in Texas’ windy and dry conditions which tends to create very hard fairways.  The Texas Grind incorporates extreme toe and heel relief making it extremely easy to pick shots clean off tight lies and allows the clubhead to be laid wide open to virtually eliminate chunked shots.”

Right-handed Ben Hogan Equalizer II wedges will be available in even numbered lofts from 48 through 62 degrees in both traditional nickel-chrome and Diamond Black Metal (DBM) finishes.  Left-handed models will be limited to 50 / 54/ 58 degree lofts with the nickel-chrome finish only.  Likewise, the Texas Grind sole will be limited to right-handed 50 / 54 / 58 degree lofts with nickel-chrome finish. 

Ben Hogan Equalizer II wedges will be available for order immediately on www.BenHoganGolf.com and www.BenHoganGolf.eu, though they will not be shipped nor available for demo until late April.  Equalizer II wedges will be priced at $125.00 each for those with the nickel-chrome finish, and $130.00 each for the Diamond Black Metal finish.  All Equalizer II wedges are available with a variety of steel shafts from KBS and True Temper, and UST Mamiya Recoil graphite shafts.   As always, all Equalizer II wedges will be built to the individual golfer’s specifications with free lie and length customization as the Ben Hogan Golf Equipment Company does not offer ‘stock’ products.

The Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including the recently enhanced HoganFit online fitting tool, which helps golfers of all ability levels find the Ben Hogan Golf equipment best suited for their games.  The Company also offers free domestic shipping on orders over $750.00, flat-rate international shipping, and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media: Twitter @BenHoganGolf, Facebook @BenHoganGolfEquipmentCompany and Instagram @BenHoganGolf.

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About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at benhogangolf.com   exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2021 Ben Hogan Golf Equipment Company, LLC

Volvik Offers VIVID Bundle Promotions

ORLANDO, Florida (April 13, 2021) – Volvik USA, a rapidly-growing, premium high-performance golf ball company, announces the VIVID and ViMAX Soft & Power Soft Bundle promotions, extending from April 15th through June 21st.

“The bundle promotions provide golfers with a great opportunity to stock up and save on our popular VIVID, or our new ViMAX Soft and Power Soft balls as we enter a new season,” said Wes Whittingham, vice president of sales for Volvik USA. “Players will have the capability to purchase multiple dozens and multiple color options while enjoying the extraordinary performance we engineer in all three models.”

VIVID, the #1 matte finish ball in golf, is available in eight color options. Customers are eligible for this promotion with a minimum 24-dozen stocking position. The retail bundle promotion price is two dozen balls for $55.

The Volvik Power Soft, a glossy finish product in five color options, and the ViMAX Soft, a matte finish ball in four color options, are being offered at two dozen for $35 in a similar Bundle Promotion, from April 15th through June 21st. Eligible customers are those with a 36-dozen mix-or-match stocking position. Customers may purchase additional inventory to achieve minimum stocking position.  Point-of-sale collateral materials will be provided. 

For more information customers are encouraged to contact their local Volvik sales representative or visit the company website at volvik.com.

ABOUT VOLVIK

With over 40 years of golf ball production, Volvik has led the way with unparalleled innovation. Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer high performance golf balls for players of every skill set, featuring 58 worldwide patents. Volvik’s patented SF matte coating has led to the development of Vivid, the world’s first matte finish golf ball. Volvik continues to expand its product line with the 2020 introductions of recent Golf Digest Gold Hot List Winner Vivid XT Soft, SOLICE and the next generation of Vivid. Volvik’s product line portfolio includes multi-layer urethane and ionomer cover products in glossy and matte finishes. In addition, the Tour S3 and S4 urethane products have been in use on the world’s professional tours since 2012. Players using Volvik golf balls have earned millions of dollars in prize money with multiple victories. 

For information, see volvik.com.

PITCHFIX LAUNCHES NEW WEBSITE TO SHOWCASE AWARD WINNING GOLF TOOLS

NEW YORK, April 12, 2021 – Pitchfix, the global market leader in divot repair tools and innovative golf products, has launched its new website designed to highlight and detail the company’s entire line of world renowned golf products, including the Golf Digest award winning Fusion 2.5 divot repair tool.tc

The new, highly functional Pitchfix website features tools for golfers, superintendents and corporations. In addition to the Fusion 2.5, other products featured on www.pitchfix.com include the AquaBrush portable golf club cleaner; PickCup, a COVID-19 distancing friendly tool that enables golfers to remove their ball from the cup without touching and damaging the sides of the hole; Greenkeeper Pro, used by golf course superintendents to repair multiple ball marks quickly; and a variety of other products which can be branded and packaged as gifts.F.com

The extensive line of Pitchfix products are sold internationally to green grass pro shops, golf retailers, tournaments and corporate golf event organizers who value the quality build, stylish design and wide-range of colors with customization options.

 “Style without function is like creativity without purpose,” said Bart Fokke, CEO of Pitchfix.  “Our tools look great but perform even better. We are excited to showcase them on the new website in a way that highlights the creativity and superior functionality of all our products.”

The new Pitchfix website is the cornerstone of a strategy to give more golfers across the world access to its wide range of products when they enter golf shops, resorts and clubs.

Pitchfix is investing heavily in its digital platforms (website and social media) to help build awareness of its brand and to help raise awareness of the importance of good green care.

About Pitchfix

Founded in 2005, Pitchfix is the market leader for switchblade divot tools and other golf green related products in the U.S., Europe and Asia and is renowned for its high standards in design and product quality.  It aims to be the market leader in divot tools and other golf related products in the United States by designing, manufacturing and distributing an ever-growing line of high quality and innovative European designed products through selected distribution partners.

Pitchfix currently offers an array of diverse and innovative products for golfers worldwide: Twister 2.0 Divot Tool; Classic Divot Tool; Hybrid 2.0 Divot Tool; XL 3.0 Divot Tool; Alignmee Marker Alignment Tool, Hatclip Ball Marker, The Tour Edition and Tour Edition Fusion 2.5 Divot Tool, the Multi Marker Chip, GreenkeeperPro, AquaBrush, AimPro and PickCup.

The Pitchfix Fusion 2.5 was named “Best Divot Repair Tool” by Golf Digest in its 2019 Editors’ Choice Awards for the third consecutive year. The Pitchfix Tour Edition 2.5 was named “Best Divot Repair Tool” by Golf Digest in 2019 and 2020.”

These award-winning tools feature the company’s “Repairtec” technology.

Pitchfix currently has operational and manufacturing facilities in Hong Kong, China, the Netherlands and the U.S.  In the U.S. the company recently opened three fulfillment centers with five customer facing/support employees to facilitate custom order processing and fulfillment. Custom orders are fulfilled within two to eight days of receipt. For further information go to www.pitchfix.com.